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Our Work — Portfolio
Selected Work

Digital marketing
that drove real results.

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Meta Ads Campaign
Meta Ads
Google Ads Campaign
Google Ads
Meta Retargeting
Meta Retargeting
Google Display Ads
Google Display
Meta Lead Gen
Meta Lead Gen
SEO & Google Ads
SEO & Google Ads
Live Work

Content we've created
for real brands.

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UGC UGC Content
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UGC · Skincare
Authentic Review Series

Raw, relatable UGC-style videos for a skincare brand — real people, real results. Built to build trust and drive conversions through social proof.

UGC VideoSkincareSocial Proof
Paid Ad Paid Ad Creative
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Paid Ads · Fashion
Meta Ad Creatives

High-converting ad creatives for a fashion brand's Meta campaigns — thumb-stopping hooks, clean product shots and copy that drives ROAS.

Meta AdsFashionAd Creative
Organic Organic Content
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Organic · Lifestyle
Instagram Feed Strategy

A full organic content rollout for a lifestyle brand — cohesive aesthetic, monthly content calendars and Reels that consistently hit strong engagement.

InstagramReelsContent Strategy
UGC · Ads UGC Ad Creative
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UGC · Paid Ads · Beauty
TikTok Ad Bundle

A full bundle of UGC-style TikTok ads for a beauty brand — hook variations, trending audio and multiple endings tested for peak performance.

TikTok AdsUGCBeauty
Organic Brand Content
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Organic · E-Commerce
Product Launch Campaign

End-to-end content production for a product launch — teaser content, launch-day posts, Stories and post-launch social proof all handled in one package.

Launch CampaignMulti-PlatformE-Commerce
Paid Ad Performance Ad
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Paid Ads · Food & Beverage
Performance Ad Package

A performance-first creative package for a F&B brand — static ads, carousel formats and short-form video all built to scale profitably on paid channels.

Performance AdsFood & BevMulti-Format
Live Work

Websites we've built
for real clients.

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bareradiance.co
E-Commerce · Skincare
Bare Radiance

A clean, conversion-focused e-commerce store for a premium skincare brand — built to express natural luxury while driving product sales.

E-CommerceCustom DesignSkincare
lola-lakhdar-studio-3.myshopify.com
Shopify · Fashion Studio
Lola Lakhdar Studio

A refined Shopify store for a fashion design studio — editorial aesthetics, seamless shopping experience and strong brand presence throughout.

ShopifyFashionEditorial
akmeorganic.com
E-Commerce · Organic Products
Akme Organic

A nature-forward e-commerce site for an organic products brand — clean design with warm tones, built for trust and product discovery.

E-CommerceOrganicBrand Design
luxurie-style.myshopify.com
Shopify · Luxury Fashion
Luxurie Style

A luxury fashion Shopify store with a premium aesthetic — elevated product presentation, seamless UX and a checkout experience built for high-value buyers.

ShopifyLuxuryFashion
bbydesigns.com.au
E-Commerce · Industrial
BBY Designs

A bold, performance-driven e-commerce site for an industrial blades brand — heavy visual identity, product-focused layout and a no-nonsense buying experience.

E-CommerceIndustrialB2B + B2C
grindstoneracing.com
Business · Motorsport
Grindstone Racing

A high-energy motorsport business site built to reflect speed, precision and a relentless drive to win — aggressive design, clear hierarchy and strong CTAs.

Business SiteMotorsportHigh-Performance
Selected Work

UI/UX design
that felt effortless.

Six engagements · 2024–2025

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SaaS Dashboard Redesign
Web Experience · SaaS
Vantage — Dashboard Redesign
A complete overhaul of a data-heavy SaaS dashboard. We reduced cognitive load by 40%, restructuring information architecture around how users actually think — not how the data is stored.
01Vantage — Dashboard RedesignWeb Experience · SaaS
Mobile App UX
Mobile Design · Health
Wellpath — Onboarding Flow
Research revealed users were dropping off before completing setup. A full onboarding rethink lifted completion rates by 60%.
02Wellpath — Onboarding FlowMobile · Health
Design System
Design System · Fintech
Ledgr — Component Library
A scalable design system — 200+ components, clear usage guidelines, and a Figma token architecture that keeps dev handoffs clean.
03Ledgr — Component LibraryDesign System · Fintech
UX Research
User Research · E-Commerce
Shopfront — Checkout Audit
Moderated usability sessions exposed six friction points in the checkout flow. Redesigned the path to purchase, cutting cart abandonment measurably.
04Shopfront — Checkout AuditResearch · E-Commerce
Visual Design
Visual Design · EdTech
Classly — Visual Identity System
A full visual language for an EdTech platform — typography, colour, iconography, and illustration style unified into a scalable system.
05Classly — Visual Identity SystemVisual Design · EdTech
End-to-End Product Design
End-to-End Design · B2B Platform
Axis — From Research to Release
Discovery, information architecture, prototyping, testing, and final UI — a full product design engagement from zero to launch for a B2B operations platform used by 200+ enterprise teams.
06Axis — From Research to ReleaseEnd-to-End Design · B2B Platform
Our Work

Brand identities we've built
for real clients.

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The Marina Concierge Brand Identity
Corporate Identity
Brand Identity Project
Brand Identity Cover
Maison Noire · Full Identity
Full Identity · Luxury Retail
Maison Noire

A full brand identity for a luxury retail concept — logo system, colour palette, typography, packaging and brand guidelines delivered as a complete brand bible.

Logo DesignPackagingGuidelines
Bare Radiance · Packaging
Packaging · Skincare
Bare Radiance

Packaging and brand identity for a premium skincare line — soft earthy palette, refined typography and packaging that communicates natural luxury on shelf.

Packaging DesignBrand IdentitySkincare
Akme Organic · Rebrand
Rebrand · Organic Products
Akme Organic

A rebrand rooted in nature — new logo mark, earthy green palette and clean typographic system that repositioned Akme as a premium organic brand.

RebrandLogo MarkOrganic
Luxurie Style · Full Identity
Full Identity · Luxury Fashion
Luxurie Style

A head-to-toe brand identity for a luxury fashion label — elegant wordmark, gold and ivory palette, brand collateral and a comprehensive guidelines document.

Full IdentityLuxuryFashion
BBY Designs · Industrial Brand
Logo & Mark · Industrial
BBY Designs

A bold industrial identity built on contrast — heavy geometric mark, strong type hierarchy and a colour system that signals precision and authority in a competitive sector.

Logo DesignIndustrialB2B
Grindstone Racing · Full Identity
Full Identity · Motorsport
Grindstone Racing

A high-energy motorsport brand identity — aggressive geometric logomark, red and black palette and a visual system built to look as fast as the machines it represents.

Full IdentityMotorsportBrand System
Selected Work

Creative strategy
that moved people.

Six engagements · 2024–2025

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Meridian Campaign Strategy
Campaign Strategy · FMCG
Meridian — The Honest Brief
A campaign platform built on radical transparency. We repositioned the brief away from product features toward a cultural truth the audience was already living.
01Meridian — The Honest BriefCampaign · FMCG
Pond's Audience Insight
Audience Insight · Beauty
Pond's — Reframing the Ritual
Qualitative research uncovered a gap between how Pond's positioned skincare and how consumers actually felt about their routines. We closed it.
02Pond's — Reframing the RitualInsight · Beauty
Tectum Brand Strategy
Brand Strategy · Tech
Tectum — Point of Difference
Positioning strategy for a SaaS brand in a crowded category — finding the defensible territory competitors had left unoccupied.
03Tectum — Point of DifferenceBrand Strategy · Tech
Celtra Content Strategy
Content Strategy · AdTech
Celtra — Always-On Architecture
A content framework that mapped message type to funnel stage — giving the creative team clarity on what to produce, and when.
04Celtra — Always-On ArchitectureContent · AdTech
Oriel Brand Repositioning
Brand Strategy · Retail
Oriel — Repositioning
A complete repositioning for a mid-market retail brand moving upmarket — new audience definition, revised tone, and a messaging hierarchy that held.
05Oriel — RepositioningStrategy · Retail
Celtra Campaign Architecture
Campaign Architecture · Multi-Channel
Celtra — The Big Idea, Scaled
One campaign idea, mapped across six channels and three audience tiers. We built the strategic framework; the creative team ran with it.
06Celtra — The Big Idea, ScaledCampaign Architecture · Multi-Channel
Selected Work

App development
that works and scales.

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CTA — Ready to Start?
Ready to Start?

Tell us what you need.
We'll handle the rest.

Every project starts with a free discovery call — no commitment, no pitch. Just a conversation about what you're building and whether we're a good fit.